Demand for branded residences in Fort Lauderdale has grown quickly, as hotel names like St. Regis, W and Viceroy bring five-star service to homes you own. But the brands deliver very different products at very different price points. Our team compares three of the most talked-about projects in Broward County so you can see which one fits how you plan to live, or invest.
What Makes a Residence “Branded”?
A branded residence is a condominium developed under license from a hospitality brand. Owners typically get services associated with the hotel: concierge or butler service, housekeeping, dining and resort amenities, plus brand standards for design and maintenance. Studies of the category generally find that branded homes command a premium over comparable unbranded condos, which is a big part of why developers pursue them.
The brand matters, but so do the location, the size of the community and whether the residences are designed for full-time living, seasonal use or short-term rental.
Branded Residences in Fort Lauderdale and Broward: Side by Side
| St. Regis Bahia Mar | W Pompano Beach | Viceroy Fort Lauderdale | |
|---|---|---|---|
| Setting | Beach and deepwater marina, Fort Lauderdale barrier island | Oceanfront by the Pompano Beach pier | Downtown, Flagler Village |
| Developer | Related Group, Tate Capital, Rok Acquisitions | Related Group and BH Group with Marriott | Naftali Group with Viceroy |
| Scale | ~160 residences, two 23-story towers | 77 Residences + 296 hotel Suites, 24 stories | 370 condos in a 45-story tower |
| Starting price | ~$2.56M (Resort Collection) | Suites from ~$850K; Residences from ~$3.8M | From ~$520K |
| Sizes | 1–5 bedrooms plus penthouses | Studios to 4 bedrooms + den | Studios to 4 bedrooms |
| Deposits | 15% / 15% / 10%, 60% at closing | 15% / 15% / 5% | See offering documents |
Figures are approximate and based on published developer information. Confirm current pricing and terms with our team before deciding.
St Regis Bahia Mar: The Waterfront Flagship
St Regis Bahia Mar is the most exclusive of the three: a small community of about 160 residences, a private marina with slips for megayachts up to 350 feet, the Atlantic across the street and St. Regis butler service. Architecture is by Arquitectonica with interiors by Tara Bernerd & Partners. It suits buyers who want the top of the market and a true beach-and-boat lifestyle. See the St Regis Bahia Mar amenities and current prices.
W Pompano Beach: Oceanfront With a Lower Entry
W Hotel Residences Pompano Beach sits directly on the ocean north of Fort Lauderdale. Its condo-hotel Suites start well below the St. Regis entry point and are aimed at buyers who want a branded oceanfront asset with hotel rental management. The Residences offer larger full-time homes.
Viceroy Fort Lauderdale: Urban and Accessible
Viceroy Residences Fort Lauderdale brings the Viceroy brand downtown, near Las Olas and the Brightline station. It is a much larger, urban tower with the lowest entry price of the three, suited to buyers who want city living and a branded lifestyle at an accessible price.
How to Choose
- Lifestyle first: beach and boating (St. Regis), oceanfront resort (W) or downtown energy (Viceroy).
- Use: full-time living favors the larger residences; rental income favors hotel-managed suites and the St. Regis Resort Collection.
- Budget and deposits: compare the full deposit schedule, not just the starting price.
- Exclusivity: a 160-residence community feels very different from a tower of several hundred homes.
For a deeper look at value, read our breakdown of the St Regis Bahia Mar price per square foot.
Frequently Asked Questions
Are branded residences a good investment?
They often hold value well because of the brand standards and services, but returns depend on the specific project, price and rental rules. Treat any projection as an estimate and get independent tax and legal advice.
Do branded residences have higher HOA fees?
Usually yes, because the services cost more to run. Ask for the estimated operating budget for any residence you are considering.
Key Takeaways on Branded Residences in Fort Lauderdale
- Branded residences in Fort Lauderdale and Broward range from about $520K downtown to multimillion-dollar waterfront homes.
- St Regis Bahia Mar is the most exclusive, with about 160 residences and a megayacht marina.
- W Pompano Beach offers oceanfront hotel Suites at a lower entry point.
- Viceroy brings branded residences in Fort Lauderdale to the urban core near Las Olas.
- Compare full deposit schedules, fees and rental rules, not just starting prices.
Which branded residences in Fort Lauderdale are near the beach?
St Regis Bahia Mar sits across the street from the beach with a private beach club, and W Pompano Beach is directly oceanfront to the north. Viceroy is downtown, a short drive from the sand.
How do I choose between branded residences in Fort Lauderdale?
Start with lifestyle and use, then compare specific residences on view, size, fees and deposits. Our team works across branded residences in Fort Lauderdale and can build a side-by-side for the residences on your shortlist.
Talk to Our Team
Comparing branded residences in Fort Lauderdale? Call our team at +1 305 571-6319 or tap the WhatsApp bubble on this page. We will send live availability, floor plans and the full deposit schedule.
Prices, sizes and terms are approximate, subject to change and based on published developer information at the time of writing. Oral representations cannot be relied upon as correctly stating the representations of the developer. For correct representations, make reference to the documents required by Section 718.503, Florida Statutes, to be furnished by a developer to a buyer or lessee.
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